Hobbyists of All Ages Can Create Beautiful Scrapbooks, Paper Dolls, And Memorabilia on the Home PC

BELLEVUE, Wash., Oct. 30 /PRNewswire/ --

SierraHome(TM) and Hallmark(R) Cards Inc. today introduced Hallmark(R) Scrapbook Studio(TM) Deluxe, a fun and easy software program created for scrapbook and crafting enthusiasts of all ages. Now, with Hallmark Scrapbook Studio Deluxe software, users can express their creativity on the home PC with hundreds of colorful and unique Hallmark scrapbook templates to preserve unique keepsakes, memorabilia, photos, and highlight special memories.

Features of Hallmark Scrapbook Studio Deluxe include:

-- 500+ Hallmark-designed scrapbook templates, including themed templates

for animals, babies, birthdays, holidays, home and family, kids,

religious events, seasons, sports, vacations, weddings, and more.

-- 4,000+ art images.

-- 20+ Hallmark fonts and 300+ AGFA(R) fonts.

-- 500+ paper doll accessories.

-- SnapShot(R) Express, a powerful photo-imaging program for restoring and

editing digital photos and creating special photo projects.

-- More than 300,000 ways to mix and match Hallmark scrapbook templates

and artwork included in Hallmark Scrapbook Studio Deluxe.

Hobbyists who enjoy preserving special memorabilia and creating photo gifts will appreciate the time-saving features in Hallmark Scrapbook Studio Deluxe. Beginning with three user-friendly tutorials, Hallmark Scrapbook Studio Deluxe walks new and experienced computer users through the process of "getting started" with the software, "creating paper dolls," and "scrapbooking" with digital artwork and a color printer. Users can start with a blank template and a powerful set of intuitive design tools, or work with pre-designed Hallmark projects.

Hallmark Scrapbook Studio Deluxe gives users the ability to work on several projects simultaneously, by allowing crafters to open an unlimited number of documents at once and drag and drop between documents with ease. An easy-to-navigate interface and movable toolbars make the onscreen workspace as flexible as the kitchen table, allowing for maximum creativity. In addition, unlimited "undo" and "redo" options give users confidence and helps avoid mistakes.

SnapShot Express makes restoring overexposed images and eliminating red-eye simple. In addition to creating unique and beautiful projects, users can also store and save archives of digital photos for importing into scrapbook pages. SnapShot Express supports all common photo file formats and allows users to edit, alter and archive photos before dropping them into their Hallmark Scrapbook Studio Deluxe projects.

Unique to Hallmark Scrapbook Studio Deluxe are more than 500 ready-to-print-and-cut accessories for creating paper dolls. These friendly faces are easy-to-make and fun for crafters and collectors of all ages.

Creativity Software from SierraHome(TM)

SierraHome publishes an entire line of best-selling Hallmark software titles, including Hallmark(R) Card Studio(TM) Deluxe 2.0, Hallmark Christian Card Studio, Hallmark Holiday Card Studio and Hallmark Scrapbook Studio Deluxe. The award-winning Print Artist(TM) software line, also published by SierraHome, includes Print Artist Grande Suite, Print Artist Platinum, and Print Artist(TM) PhotoExpert(TM). SierraHome creativity software products are available at most software retailers, online at www.sierrahome.com, or by calling 800-757-7707.

Additional product information about the entire Hallmark Software line, including free e-cards, is available at www.hallmarksoftware.com.

Pricing, Availability and System Requirements

Hallmark Scrapbook Studio Deluxe is available on CD-ROM for an estimated street price of $49.95. It is available at most software retailers, online at www.sierrahome.com, or by calling 800-757-7707. Minimum system requirements include: Windows(R) 98/95/NT 4.0, Pentium(R) 200, 32 MB RAM, 360 MB HD space.

About Hallmark

Kansas City-based Hallmark is known throughout the world for its greeting cards, related personal expression products, and television's most honored and enduring dramatic series, the "Hallmark Hall of Fame." The company's Hallmark Entertainment, Inc. subsidiary is the world's leading producer of movies and mini-series for television; its Binney & Smith subsidiary is best known as the maker of Crayola(R) crayons. Through licensing leadership and joint ventures, Hallmark continues to expand its product formats and distribution avenues. The company, which has wholly owned subsidiaries in 12 countries, publishes products in 30 languages and distributes them in more than 100 countries. In 1999, Hallmark reported consolidated net revenues of $4.2 billion.

About Sierra

SierraHome publishes top-selling software in categories including: home publishing, family heritage, cooking, gardening, home design, personal improvement, and digital imaging. Visit www.sierrahome.com for free clip art, recipes, gardening tips, genealogy search tools, contests, message boards and other revolving content.

Sierra On-Line, Inc. http://www.sierra.com/ is one of the original developers and largest worldwide publishers of interactive entertainment and productivity software. Sierra is a division of Havas Interactive, a global leader in interactive content, and is one of the world's largest publishers of education, entertainment and home productivity software. Its divisions, Blizzard Entertainment(R), Coktel, Knowledge Adventure(R), Sierra(TM) and Flipside.com(TM) are famous for releasing critically acclaimed and award winning titles. Havas Interactive has operations in the U.S. and in Europe and is a subsidiary of Havas, the publishing and information division of Vivendi, a world leader in mass market multimedia communications.

NOTE: Sierra press releases are available on the Internet at www.sierra.com.

CONTACT: Tiffany West, 425-649-9800, ext. 5618, or tiffany.west@sierra.com, or Janelle Watts, 425-649-9800, ext. 5205, or janelle.watts@sierra.com, both of Sierra On-Line, Inc.

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